Ivideon at one of the major Asia-Pacific security event Safety & Security Asia 2022 (SSA)

Ivideon introduced its innovative cloud video technologies at the major Asian tech event of the year - Safety and Security Asia Expo 2022 in Singapore.

Our team presented the new product - Retail Analytic Box and conducted business meetings with representatives of more than  60 companies (security and IT distributors, system integrators, telecom operators, SMBs and Enterprises) from such countries as Singapore, Malaysia, Indonesia, Thailand, Brunei, South Korea and Australia.

Retail Analytic Box is a unique marketing tool in the video surveillance market. It was developed for offline businesses that applies video stream analytics to analyze consumer behavior and the impact of advertising campaigns. Ivideon solution aroused wide interest in the exhibition because it allows to measure the conversion rate of traffic into a purchase, average check, evaluate the performance of customer service, advertising and marketing campaigns, calculate the cost of customer/visitor acquisition and perform the demand segmentation by demographics and customer preference.

As a result retail business owners are able to make decisions based on data provided by their video surveillance systems and increase the performance of their businesses. 

There is also a tendency to move away from manual labor towards the use of AI and business process automation and optimization solutions. Solutions built on Ivideon correspond to the trends of the global market and carry the know-how technologies that allow to get the maximum benefit from the use of video surveillance systems. Singapore is progressively considering business intelligence tools as an added value of the video surveillance system, which is yet often used only for security purposes.

A large number of companies with on-premise video surveillance and analytics solutions were presented at the event, however, the demand for cloud solutions is now growing, and Ivideon was one the few who presented the opportunity to be one step ahead!

“That was truly a productive experience and we are already looking forward to the next networking events in this region!” - Pavel Okhotnikov, Sales Director, Ivideon.